The Devo/Letraset Crossover


I get irrationally excited when two seemingly unrelated things actually have an intersection I didn’t know about:

Booji Boy is a character created in the early 1970s by American New Wave band Devo. The name is pronounced “Boogie Boy”—the strange spelling “Booji” resulted when the band was using letraset to produce captions for a film, and ran out of the letter “g”. When the “i” was added but before the “e,” Devo lead singer Mark Mothersbaugh reportedly remarked that the odd spelling “looked right.”

Booji Boy