Like many others, it seems, I’m not wild about the new logo that Interbrand has trotted out for Xerox. I think the typography is pretty nice, but hate hate hate the clunky, overdone, and seemingly pointless and trendy (in the really bad way) ball sitting there on the end. Even worse, it seems as if the whole marble-like thing is just a bad rip-off of the slightly goofy but certainly more dramatic flag of the former Soviet republic of Kyrgyzstan:
2 thoughts on “Copiers”
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Damn it! There you have it! How did you find that out?!
Completely agree, the ball is crap. And the kerning isn’t quite perfect neither.
That ball is going to cause lots of aggravation when used in spot-color work. Maybe that’s why they chose it.