Learning from Letraset

Learning from Letraset”, a talk I gave at Cooper Union on February 22, 2016, as part of Type@Cooper’s Herb Lublin Lecture Series

Letraset and other brands of rub-down type literally put typography in the hands of the people. Rub-down type made it possible for students, professionals, and everyone else to design with real typefaces, without needing professional typesetting services. A cheap and easy way to experiment with typography and other graphic elements, Letraset put a lot of care into making type easy to use well, but it also resulted in a lot of ways to use type badly, but with interesting results. With some care and attention, however, it was a great way to develop an eye for typography.

This talk was a look at Letraset’s type and other graphic supplies, showing how they put the tools of professional design into everyday hands. It also looked at how people had to improvise with Letraset, and made the most of the materials at hand.

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Now we’re talking

After years of listening to fascinating, chasing interviews with a diverse bunch of smart people on Typeradio, I was really flattered when Donald and Liza asked me to sit down for a chat when I was in Den Haag last March at the Robothon conference.

You can finally listen to the interview here. This is one of a few interviews that I gave before I left Monotype that have trickled out afterwards, and they all feel slightly awkward now that I’m trying to establish my place in the world outside of my old job. I can hear in this one how careful I’m being when I describe the situation, since I was only recently getting past my first attempt to leave, and trying to make peace with the new role that I took on instead.

Typeradio has quite a body of work available now, and it was really great to see the tables turned recently when Type Journal interviewed Donald and Liza about the project.

I have a face for radio

Paper Cuts

Like this site, Pink Mince is another side project that’s been going for so long that its own history is part of why I can’t bring myself to call it quits. I may publish sporadically, but I’m really proud of the eleven issues (not to mention the Minis, the merch, and the far-more-active Tumblr moodboard) I’ve produced across the last 6 years or so.

Despite the body of work, it’s rare for a zine get much of a reach, so I don’t often get to talk much about what the overall project has been about over the years. Happily, book artist Christopher Kardambikis invited me for an interview on Paper Cuts, an online radio show he hosts, where he talks to zine makers and other DIY publishers about the things they do. It was great to ramble on for a bit, and finally explain what I mean when I say that Pink Mince isn’t just a gay zine, but is also a showcase for contemporary typeface design and vintage lettering that features pictures of dudes.

Sparky in Vienna

(That’s me sneaking a discussion of Pink Mince into a talk on Letraset I was giving in Vienna.)

The Helvetica Debate

From D&AD’s “Inspired by Typography” campaign:

When we discovered that one of our favorite graphic artists, Supermundane, had a lifelong love of typography, we knew we had to bring him down to the Monotype Archives.

In this film Supermundane, AKA Rob Lowe, catches up with uncanny doppleganger and fellow type lover, Dan Rhatigan. They investigate production methods from times past, reinvigorate the debate of Helvetica (watch out Erik Spiekermann…) and uncover some rare 20th Century German fonts. 

You’ll even find out what cheese Helvetica would be.

Century: 100 Years of Type in Design

This little bit of excitement has taken up a lot of my time and concentration for the last few months, and the last few weeks in particular.

[Century: 100 Years of Type in Design from Monotype on Vimeo.]

From the AIGA, our hosts: “Gathering rare and unique works from premier archives in the United States and London, “Century” will serve as the hub of a series of presentations, workshops and events held at the AIGA gallery as well as the Type Directors Club and the Herb Lubalin Study Center of Design and Typography at Cooper Union in New York City. The “Century” exhibition features a range of artifacts representing the evolution from typeface conception to fonts in use. Typeface production drawings by the preeminent designers of the last 100 years, proofs, type posters and announcement broadsides are supplemented by publications, advertising, ephemera and packaging.”


And if you’re curious, here is some of the coverage:

[All photos by Bilyana Dimitrova. Video clip by Ben Louis Nicholas. Animations by Pentagram.]