Recorded at ATypI in Paris on May 13, 2023, this overview of the production of transfer type between the 1960s and the early 1990s looks at the most prominent brands (Chartpak, Letraset, Mecanorma, Zipatone, et al.) and the various licensed and original typefaces that they distributed. Details include the challenges and advantages of working with transfer type, the prominence of certain typefaces across multiple brands, the development of original designs by certain brands, and the spread of designs and genres across international markets.