{"id":2756,"date":"2013-08-05T15:08:42","date_gmt":"2013-08-05T15:08:42","guid":{"rendered":"https:\/\/ultrasparky.org\/blog\/2013\/08\/05\/when_the_type_i\/"},"modified":"2013-08-05T15:08:42","modified_gmt":"2013-08-05T15:08:42","slug":"when_the_type_i","status":"publish","type":"post","link":"https:\/\/ultrasparky.org\/blog\/2013\/08\/05\/when_the_type_i\/","title":{"rendered":"When the type industry was industrial"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/ultrasparky.org\/blog\/img\/Monotype1973.jpg\" width=\"100%\" vspace=\"5\" title=\"Monotype Works, Salfords, 1973\" alt=\"Monotype Works, Salfords, 1973\" \/><\/p>\n<p><strong>When we show material<\/strong> from Monotype&#8217;s archive in the UK, I like to include photos of the Monotype Works, the company&#8217;s cluster of factory buildings in Salfords, Surrey. Seeing an aerial view of the Works and a few glimpses inside some of the factory buildings gives a real sense of scale to the operation. It took a lot of people, space, material and equipment to make all those machines and all that type, and it can be tricky for people who&#8217;ve only interacted with digital type to really appreciate what went into creating the typefaces that carry over from the days of metal type.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ultrasparky.org\/blog\/img\/Monotype_works.jpg\" width=\"100%\" vspace=\"5\" title=\"Inside the Monotype Works, Salfords, 1920s\" alt=\"Inside Monotype Works, Salfords, 1920s\" \/><\/p>\n<p>Another point that I like to make is that the Monotype Works in Salfords was just one location out of many that were producing type (and type-making machines). Even if you look at the companies that are part of Monotype today, there were (at one time or another) the Works in Salfords, a plant in Scotland, a plant in Frankfurt, <i>plus<\/i> <a href=\"http:\/\/designtraveler.wordpress.com\/tag\/lanston-monotype-company\/\">Lanston Monotype<\/a> in Philadelphia, and Linotype&#8217;s plants in <a href=\"http:\/\/www.flickr.com\/photos\/whatafarce\/2210684310\/\">Brooklyn<\/a>, <a href=\"http:\/\/www.linotipia.it\/english.htm\">England<\/a>, and Germany. That&#8217;s an <i>awful lot<\/i> of activity and infrastructure. And it&#8217;s only one slice of the industry.<\/p>\n<p>Even traditional foundries (as opposed to companies like Linotype and Monotype who made machines that letter people produce their own type) were huge. Have a look the <a href=\"http:\/\/spitalfieldslife.com\/2013\/08\/05\/at-the-caslon-letter-foundry\/\">Caslon Letter Foundry<\/a> in London around 1902, or the <a href=\"http:\/\/opentype.info\/blog\/2013\/08\/05\/a-tour-through-the-haas-type-foundry-in-1950\/\">Haas Type Foundry<\/a> in Switzerland in 1950, or even a printing operation that made its own hot-metal type like the <a href=\"http:\/\/www.shorpy.com\/node\/8077\">US Government Printing Office<\/a>.<\/p>\n<p>When we talk about the type industry today, we&#8217;re talking about software and design companies, from tiny one-person studios to (at Monotype&#8217;s end of the scale) a few hundred people. What has disappeared is a proper <i>industry<\/i> of machines and factories and scores of people. Physical type is a small-scale craft these days, which is pretty great in some ways, but a sad loss in others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we show material from Monotype&#8217;s archive in the UK, I like to include photos of the Monotype Works, the company&#8217;s cluster of factory buildings in Salfords, Surrey. Seeing an aerial view of the Works and a few glimpses inside some of the factory buildings gives a real sense of scale to the operation. It &hellip; <a href=\"https:\/\/ultrasparky.org\/blog\/2013\/08\/05\/when_the_type_i\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;When the type industry was industrial&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2756","post","type-post","status-publish","format-standard","hentry","category-ultratypographic"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts\/2756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/comments?post=2756"}],"version-history":[{"count":1,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts\/2756\/revisions"}],"predecessor-version":[{"id":2824,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts\/2756\/revisions\/2824"}],"wp:attachment":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/media?parent=2756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/categories?post=2756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/tags?post=2756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}