{"id":2722,"date":"2012-03-30T17:12:38","date_gmt":"2012-03-30T17:12:38","guid":{"rendered":"https:\/\/ultrasparky.org\/blog\/2012\/03\/30\/a_home_for_soda\/"},"modified":"2024-11-29T15:14:02","modified_gmt":"2024-11-29T20:14:02","slug":"a_home_for_soda","status":"publish","type":"post","link":"https:\/\/ultrasparky.org\/blog\/2012\/03\/30\/a_home_for_soda\/","title":{"rendered":"A home for Sodachrome — at House Industries"},"content":{"rendered":"

\"Result!\"<\/a><\/p>\n

I have already mentioned<\/strong> \u2014 on quite<\/a> a few<\/a> occasions<\/a> \u2014 an eccentric typographical experiment called Sodachrome<\/a> that my friend Ian Moore and I designed for our friend Rathna. Ian and I have always been very proud of Sodachrome, but as a set of fonts it\u2019s a design that is cumbersome to work with, and certainly the kind of a display typeface where a little of it goes a long way. So even though the design was finished years ago, it has languished a bit for lack of the proper outlet, aside from occasional licenses we granted (with instructions for how to deal with the tricky fonts) along the way when people asked.<\/p>\n

Well, I\u2019m pleased to announce that Sodachrome has finally found the perfect place to live: The Photo-Lettering<\/a> collection, from my esteemed pals at House Industries<\/a>. I\u2019ve been a big fan of the PLINC collection and service right from the start<\/a>, having awaited the launch for years after hearing the idea of it discussed at a conference.<\/p>\n

PLINC includes a lot of superb, exuberant typefaces, but what has always been more interesting to me is its model. Rather than just offering licenses for display fonts that may only have limited utility, PLINC uses a custom-built typesetting engine to offer downloadable headline settings of just a few words at a time, much like the original Photo-Lettering company did with its massive phototype library<\/a>. It\u2019s a fascinating idea, and part of what got them a nomination for the Designs of the Year<\/a> at London\u2019s Design Museum<\/a>.<\/p>\n

\"Pink<\/a><\/p>\n

What PLINC really<\/i> accomplishes is the ability to play with colour and transparency to reveal what Sodachrome\u2019s design is about, and make it much<\/i> easier to implement that typical layout software. So yay! A match made in heaven.<\/p>\n

<\/p>\n

\u201cCausing typographic classification experts to reach for, then throw out their copy of Vox, Sodachome<\/a>\u00a0is a chromatic concoction of two parts serif forming one part sans. The alphabet is an original design by Ian Moore and Dan Rhatigan of the\u00a0The Colour Grey<\/a>. Ian and Dan took the tradition of\u00a0chromatic alphabets<\/a>\u00a0and\u00a0explored<\/a>\u00a0what would happen if the chromatic overlap created a secondary alphabet design. We\u2019re happy to offer the design to Photo-Lettering users.\u201d [Link<\/a>, link<\/a>]<\/p>\n

\"Photo-Lettering<\/a><\/p>\n

Also, if you have a PLINC account and try out Sodachrome, I would love to see (and show off to the world) what you’ve done with it. Let me know!<\/p>\n","protected":false},"excerpt":{"rendered":"

I have already mentioned \u2014 on quite a few occasions \u2014 an eccentric typographical experiment called Sodachrome that my friend Ian Moore and I designed for our friend Rathna. Ian and I have always been very proud of Sodachrome, but as a set of fonts it\u2019s a design that is cumbersome to work with, and … Continue reading “A home for Sodachrome — at House Industries”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2722","post","type-post","status-publish","format-standard","hentry","category-ultratypographic"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts\/2722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/comments?post=2722"}],"version-history":[{"count":2,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts\/2722\/revisions"}],"predecessor-version":[{"id":75312,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/posts\/2722\/revisions\/75312"}],"wp:attachment":[{"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/media?parent=2722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/categories?post=2722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ultrasparky.org\/blog\/wp-json\/wp\/v2\/tags?post=2722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}