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Semiotics

Ride the Gay Bus

Believe it or not, this flyer is not reaching out to some vast army of homosexual commuters traveling between Reading and scenic downtown Bracknell each day. No, it just looks like some ad wizard didn't think long and hard enough about what that blunt, hideous usage of a rainbow motif wrapped around a smiling twink has come to suggest. Hilariously, this was on a bus shelter around the corner from Reading's only gay disco.

Comments (5)

1) Lubin Odana: Speaking of gay - I hope you're going to watch the Eurovision Song Contest tomorrow, if you can find access to a tv. It's a National Gay Institution. (May 11, 2007 7:16 PM)

2) Jasso: Wow! That is so weird... I had to check their website, and you're right. There seems to be no reasonable explanation to the colours. I even checked some the dates for the Reading pride and other events, to see if they would correspond to this but no.)

"Rainbow Fares is an exciting new concept in bus and coach travel. Great savings can be made by passengers who are flexible enough to choose the cheapest journeys. Tickets are purchased from the driver - no need to book in advance! Each journey in the timetable has a colour code (using the colours of the Rainbow)."
(May 15, 2007 5:29 PM)

3) Sparky: FYI, kids: Reading Pride falls on my birthday this year, so let's not forget those cards and letters! (May 15, 2007 10:14 PM)

4) Andy Pressman: I have to say that I think this is a pretty excellent poster, regardless of clumsy unintentional connotations! Honestly. The foreground/background play is awesome. (May 24, 2007 1:03 AM)

5) Sparky: Good to see you're still checking in, Pressman! (May 24, 2007 1:17 AM)

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