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Semiotics

Ride the Gay Bus

Believe it or not, this flyer is not reaching out to some vast army of homosexual commuters traveling between Reading and scenic downtown Bracknell each day. No, it just looks like some ad wizard didn't think long and hard enough about what that blunt, hideous usage of a rainbow motif wrapped around a smiling twink has come to suggest. Hilariously, this was on a bus shelter around the corner from Reading's only gay disco.

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