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It is my fondest wish — professionally, at least — that organizations would stop trying to establish their brands with creative capitalization. It just causes problems and makes them look juvenile.

Comments (1)

1) Dan Reynolds: Please help save us from this plague. Otherwise, things might get ReallyBad™ MightySoon™.

Too many of my clients still rush toward the intercap gimmick. They think that it is neccessary in oder to establish a Brand Name™ (or BrandName™…). (Feb 14, 2007 5:54 AM)

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