« Shamelessness | Main | Archives | Slip It In »

SoStupidRIGHT?

It is my fondest wish — professionally, at least — that organizations would stop trying to establish their brands with creative capitalization. It just causes problems and makes them look juvenile.

Comments (1)

1) Dan Reynolds: Please help save us from this plague. Otherwise, things might get ReallyBad™ MightySoon™.

Too many of my clients still rush toward the intercap gimmick. They think that it is neccessary in oder to establish a Brand Name™ (or BrandName™…). (Feb 14, 2007 5:54 AM)

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


« Shamelessness | Main | Archives | Slip It In »
Powered by Movable Type 5.04Creative Commons License