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The Original Boy Butter

Happy Boy Margarine

I don't even know where to begin. Should I talk about the photo (wretched but intriguing, like a Stepford kid), the typography (strangely modernistic for a product with that down-to-earth feel), or the very notion that a package like this is supposed to entice someone to buy a cheap and greasy butter substitute? You be the judge. My mind is already reeling.

Comments (4)

1) russ: the old bodega down my street actually SOLD that butter in the packaging just a few years ago. (Jun 10, 2006 2:20 PM)

2) jwc: to my mind the typeface is actually selling "Happy Boy Migraine" medication. just sayin. (Jun 14, 2006 5:32 AM)

3) Sparky: That's just wishful thinking, because the background color is causing such extreme sensory discomfort. (Jun 14, 2006 6:45 AM)

4) Leonard: I like to think that he has just eaten 4 whole bars. What else could bring such joy to his face? (Jul 1, 2006 7:22 AM)

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