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The Original Boy Butter

Happy Boy Margarine

I don't even know where to begin. Should I talk about the photo (wretched but intriguing, like a Stepford kid), the typography (strangely modernistic for a product with that down-to-earth feel), or the very notion that a package like this is supposed to entice someone to buy a cheap and greasy butter substitute? You be the judge. My mind is already reeling.

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